Inspect marketing performance from a macro to a granular level

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Inspect marketing performance from a macro to a granular level

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Inspect marketing performance from a macro to a granular level

LorSanta Partners with AdFixus: Transforming the Future of Data Privacy

In the digital realm, data privacy and consent have become paramount concerns. This is where Santa steps in, working in collaboration with AdFixus to usher in a new era of privacy-focused solutions.

The background to Santa's partnership with AdFixus is the imminent obsolescence of third-party cookies. These cookies, once the cornerstone of digital marketing, are being phased out due to concerns about privacy and data consent. This industry-wide shift has presented numerous challenges for businesses, including navigating intricate privacy regulations and understanding audience behavior.

Enter AdFixus, our trusted partner. AdFixus offers a solution that empowers businesses to regain control of their data while respecting individual consent—a solution that aligns perfectly with Santa's commitment to privacy.

At the heart of this partnership is the idea that businesses can own their data and respect individual consent. AdFixus provides individuals with a consent solution, ensuring that privacy remains a top priority. For publishers, AdFixus facilitates the reconnection with their full addressable audiences, and for businesses with multiple brands, cross-domain traffic is uniquely synchronized. Through our audience match room, we sync all three solutions in a privacy-compliant manner with industry-leading match rates. And rest assured, it's always anonymous, accurate, and in your control.

Santa's collaboration with AdFixus is about addressing the key challenges faced by businesses:

Tracking Unauthenticated Individuals: As third-party cookies fade into obsolescence, businesses struggle to track usage across multiple domains without compromising user privacy.

Reaching Customers without Third-Party Cookies: Browser restrictions on third-party cookies have left brands in the dark about a significant portion of their traffic.

Matching Individuals with Audience Segments: To enhance marketing effectiveness, some brands have entered data-sharing arrangements but often face low match rates and increased privacy risks.

Meeting Privacy Requirements: Data-sharing and matching technologies often involve hashing PII, elevating the risk of data breaches and legal consequences.

In conclusion, Santa's partnership with AdFixus represents a shared commitment to data privacy and consent. Together, we provide businesses with the tools and solutions they need to navigate the evolving digital landscape while preserving individual privacy and consent—a combination that ensures both ethical and effective marketing strategies.

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